MY DIGITAL JOURNEY
I’m Abhishek Sahu, a Results-Driven Digital Marketer Skilled in Meta & Google Ads, WordPress Website Development, SEO, Social Media, and Search Engine Marketing.
From Creative Content Strategies to Performance-Focused Campaigns, I Help Brands Grow Their Online Presence and Connect Meaningfully With Their Audience.
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Managed and executed 50+ digital marketing projects across various industries including solar, healthcare, fashion, and education.
Clients I have Worked For
META ADS CAMPAIGN
CREATIVES
GOOGLE ADS
Hospital Campaigns
Campaign Goal:
Promote advanced medical treatments such as Robotic Surgery, Spine & Neuro Care, and Orthopedic Consultation.
Strategy Implemented:
Designed multiple Search & Display Ad campaigns focusing on location-based targeting (e.g., “Best Hospital in Gwalior”).
Used Call-Only Ads for instant patient inquiries.
Created compelling ad copies highlighting technology, trust, and expertise.
Added extensions (Call, Location, Sitelink) to improve CTR.
Optimized bidding strategy using Maximize Conversions and Target CPA methods.
Used Google Analytics + Conversion Tracking to measure actual leads and calls.
Results:
📈 42% increase in hospital appointment inquiries.
💬 30% higher call conversions from call-only ads.
👁️🗨️ Improved CTR from 2.1% to 5.8%.
WEBSITES
- Charms Villa -: https://charmsvilla.com/collections/vendors?q=Charmsvilla
- Digital With Abhi -: https://digitalwithabhi.site/
CASE STUDIES & SUCCESS STORIES
Healthcare Brand: Metro Hospital
Objective:
To increase leads and patient inquiries for specialized treatments — particularly in Neuro & Spine and Robotic Orthopaedic Surgery — through digital marketing campaigns.
Challenge:
Despite strong offline reputation, online visibility and lead generation were low, with minimal engagement on healthcare content and limited conversions from ad clicks.
Strategy & Execution:
Designed targeted Meta Ads campaigns focused on awareness, trust, and lead generation.
Developed educational video content around patient recovery stories, robotic surgery benefits, and expert doctor profiles.
Implemented custom audience segmentation — separating awareness, remarketing, and lead-intent groups.
Optimized landing page experience for faster load time and clearer call-to-action (CTA).
Ad spend optimized between ₹800–₹1,500 per day during peak campaigns.
Results:
CTR improved from 1.2% → 2.9% (+141%)
Cost per lead (CPL) reduced from ₹310 → ₹178 (-43%)
3x increase in form submissions and call inquiries within one month.
Video ads achieved over 45,000 impressions with consistent engagement growth.
Key Takeaway:
Strategic storytelling and precise audience targeting can transform healthcare awareness into qualified leads and measurable patient growth.